Cindy is the CEO of HelpAge USA. She previously served as our board chair, as well as board chair of HelpAge International in London. In 2001, she founded WIT Consulting LLC, a market research firm that helps organizations understand their stakeholders, chart a strategic path, and develop resonant messaging.

Cindy has spent her career in the fields of strategic research, communication, and gerontology. As a gerontologist, her specialty is conducting research that brings the voice of older people to the design of policies, products/services, and communications. Prior to founding WIT Consulting, Cindy was a partner at Yankelovich Partners, the social trend research firm, and a vice president at Y&R, the global ad agency.

Cindy has a B.S. from the School of Foreign Service at Georgetown University and M.A. in gerontology from the University of Southern California.